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In 2013, two outdoor 3D billboards went up in Chicago, with a kraken sea creature’s giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum. THE KRAKEN BLAKC SPICED RUM UGLY CHRISTMAS SWEATER The ad was created by New York agency Dead As We Know It, which also produced several animated TV spots for the brand, combining 2D and 3D animations in a 19th-century scientific style, as well as an iPhone and Android app, The Kraken: The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters. Later that year, Blur Studio created animated spots featuring a kraken destroying a ship to the tune of Bobby Darin’s 1959 version of the song “Beyond the Sea”.

 

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