While less common, hugging may be undertaken as part of a ritual or social act in certain social groups. It is a custom in some cultures such as France, Spain and Latin America for male friends to hug (as well as slap each other on the back) in a joyous greeting.To my daughter wrap yourself up in this and consider it a big hug blanket A similar hug, usually accompanied by a kiss on the cheek, is also becoming a custom among Western women at meeting or parting. In Portugal and Brazil, it is common, mostly among males, to finish letters and emails with Um abraço or Abraço (“a hug”, or “hug”) followed by the sender’s signature. Similar formulas may be used in oral communication. In the Roman Catholic rite of the Holy Mass a hug may be substituted for a kiss or handshake during the kiss of peace ritual.