But the shirt’s “cool” factor mor or less ended there. Maybe it was because the shirt soon became synonymous with cheesy tourists or unfashionable dads, or both (you know the uniform: a Hawaiian shirt with baggy cargo shorts, chunky sneakers, and a camera slung around the neck). Perhaps it was because the characters who wore the shirt on-screen gradually became less attractive, older, and well, dorkier. Either way, it wasn’t until designers turned their attention onto the tourist staple, making it over from a high-fashion POV, that the shirt found itself back in fashion\’s good graces again.
ADVERTISEMENT – CONTINUE READING BELOWPrada’s insanely buzzy Spring/Summer 2011 collection featured banana-print boxy-cut shirts that playfully clashed with graphic pleated skirts. Five years later, for the Fall/Winter 2016, Miuccia Prada revisited the shirt and reimagined it in moody tropical flowers that she hardened with leather dusters, corset belts, and lace-up suede boots. More recently, Alessandro Michele presented a coordinating Hawaii-themed set on the Gucci Spring/Summer 2018 runway and Richard Quinn offered a
But it’s the men’s collections that have seen an abundance of aloha shirts, from Saint Laurent’s grungy Kurt Cobain-inspired take to Dries Van Noten’s mixed-print variety for Spring/Summer 2016. For Kim Jones’ penultimate Louis Vuitton collection in 2017, he drew inspiration from a trip to Hawaii with literal riffs on touristy items, including aloha shirts, shell necklaces, and bucket hats. The designer further explored the tropical trend for the Dior Men Fall/Winter 2020 show with short sleeve button-downs boasting Shawn Stussy-designed prints that incorporated floral motifs alongside the Dior logo. Likewise, Pierpaolo Piccioli put a spin on the aloha shirt with jungle fantasy prints for Spring/Summer 2020 and matching bucket hats to boot.
paris, france june 19 a model walks the runway during the valentino menswear spring summer 2020 show as part of paris fashion week on june 19, 2019 in paris,france photo by pascal le segretaingetty imagesVALENTINO SPRING/SUMMER 2020 MEN’SPASCAL LE SEGRETAINGETTY IMAGESAnd in light of the industry\’s renewed interest in maximalism with an emphasis on happiness, color, and comfort (the latter being the result of athleisure and normcore), flipping once-hated items—especially ones that check off all the aforementioned boxes—on their head has never been more appealing. Though perhaps the aloha shirt’s resurgence can be credited to something as simple as the fact that we all just want wear a slice of paradi